Page 41 - Hypnotic Writing - How to Seduce and Persuade Customers with Only Your Words

HYPNOTIC WRITING
buttons unconsciously in people. They respond without being aware of it. I’ve been teaching people how to improve their sales letters and web site copy with these very insights for over 30 years. Apparently Agatha Christie used Hypnotic Writing to make her books—as one scientist unhypnotically said—“unputdownable.”
It sure worked for her. Agatha Mary Clarissa Christie (1890–1976) is possibly the world’s best-known mystery writer. The Guinness Book of Records lists her as the best-selling fiction author of all time with over two billion copies in print in the Eng- lish language. Obviously, Hypnotic Writing helped her.
The study went on to report the following about Agatha’s writings:
Favorite words or phrases, repeatedly used in a “mesmerizing” way, help stimulate the pleasure-inducing side of the brain. They include she, yes, girl, kind, smiled, and suddenly.
George Gafner declares that certain words lead people into trance states in his book Hypnotic Techniques for Standard Psy- chotherapy and Formal Hypnosis. He says such words include won- der, imagine, and story.
Again, to me, this isn’t news. There are similar words and phrases in marketing that set off brain activity—and later buying activity.
Do you know what they are?
Probably not.
Few people do.
But they are revealed in this book.
Imagine: You are about to learn the proven ways to use words to
put people into what I call a buying trance. This is a hypnotic state of focused attention where people are riveted to your message and more inclined to do what you ask—such as buy from you. I tell you in this book story after story of how others use this skill. As you read, a sense of wonder will awaken within you.
Did you note the hypnotic words smoothly used in the para- graph you just read?
Take another look:
Imagine: You are about to learn the proven ways to use words to put people into what I call a buying trance. This is a hypnotic state
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