Page 43 - Hypnotic Writing - How to Seduce and Persuade Customers with Only Your Words
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MY SECRET TO HYPNOTIC WRITING
Imagine someone hands you the following message:
“Riguardo a gli dice il mio segreto di dollaro di milione per scri- vere di copia di vendite. Questo è qualcosa non ho mai detto nessuno altro nel mondo intero. Lo dirò giustamente adesso, se lei promette a tiene quest’un segreto. Stato d’accordo?”
You wouldn’t be too interested in it, would you? It would look strange. Confusing. You might assume it’s from another language, but unless you knew Italian, you would only be guessing the lan- guage and the message.
What would you do? Obviously, you would need to translate the message.
How? In this case, you might just go online at a great web site for translating languages, enter the above text, and quickly discover that those words in Italian actually mean:
“I’m about to tell you my million-dollar secret for writing sales copy. This is something I’ve never told anyone else in the entire world. I’ll tell you right now, if you promise to keep this a secret. Agreed?”
Ah! Now it all makes sense! Now you know what the words mean and you are free to enjoy them, act on them, or just dismiss
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