Page 39 - Hypnotic Writing - How to Seduce and Persuade Customers with Only Your Words
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HYPNOTIC WRITING
something and bore people, which is a trance you don’t want to in- vite people to experience.
You can start talking to someone and that will invite them into a trance, too, but if you are boring, their mind will not stay with you.
My definition of Hypnotic Writing is:
“Hypnotic Writing is intentionally using words to guide people into a focused mental state where they are inclined to buy your prod- uct or service.”
The kind of writing I do in my business of copywriter and mar- keting consultant usually means I’m writing to sell. That means Hypnotic Writing is any writing that holds your attention long enough to get your money.
I don’t mean that to sound blunt. I’m a results oriented kind of guy. I think you want to know how to write to sell, too, else you wouldn’t be reading this book.
So let’s be honest with each other. You want to know how to write the kind of words that make people buy your product or service. You aren’t trying to start a cult or sell snake oil. You believe in your product or service. You want to help people and you want to make money as you do.
Right? Me, too!
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