Page 51 - Hypnotic Writing - How to Seduce and Persuade Customers with Only Your Words

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WHAT IS HYPNOTIC WRITING?
Recently I spoke at the world’s largest hypnosis convention. Two thousand professional hypnotists from all over the world came to hear me describe Hypnotic Writing. I told the crowd that Hypnotic Writing is a form of waking hypnosis.
“Waking hypnosis” is a term coined by Wesley Wells in 1924 and first published in the book An Outline of Abnormal Psychology in 1929. He wanted to separate the idea of hypnosis as conscious sleep with hypnosis as awake concentration. In other words, traditional hypnosis thinks of someone with their eyes closed but aware; Wells proposed that someone could have their eyes open and still be sub- ject to hypnotic suggestion.
Later in his 1964 book Hypnotherapy, Dave Elman defined waking hypnosis as: “When hypnotic effects are achieved with- out the trance state, such hypnotic effects are called waking hyp- nosis.”
Waking hypnosis is not magical or mystical. It’s no different from being absorbed in a good movie. Or being riveted by a good book. Or driving down the highway for hours and being “zoned out.” In each instance you are in a waking trance.
A waking trance is a concentration of attention. You are fo-
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