Page 50 - Hypnotic Writing - How to Seduce and Persuade Customers with Only Your Words
P. 50
You Can’t Even Bribe Me to Read a Lousy Letter!
None of this makes sense. Of course, there is his P.S.: “If you’re wondering why there is a $20 bill attached,” he wants to help me make more. That is pretty good. However, it’s powerless at that point, because he lost me with all of this self-serving stuff.
Obviously, a letter written with Hypnotic Writing would be fo- cused on me, not him. By the same token, this is a clue for you to remember: Hypnotic Writing occurs when you get out of your ego and into the reader’s ego.
25