Page 197 - How To Sell Yourself

196 How to Sell Yourself
• Work at getting your ideas across.
• Smile when appropriate and genuine.
• Gesture when it’s comfortable and appropriate.
• Be open, giving, warm, friendly, and loving.
• Express yourself. Forget about impressing your listener.
Prepare.
• Organize your material.
• Be concise.
• Use simple language. Use short sentences.
• Look and sound pleasant.
• Send positive, loving signals.
• Be attentive to your audience’s signals.
Have confidence.
• In your preparation, your style, your speaking skill.
• Be positive. Talk with pride. Be honest.
• Be ready for the worst possible scenario.
• Admit “I don’t know,” or “I don’t understand your
question.”
• Concentrate on what you do know.
• You’re the expert.
Remember.
• Open your face.
• Pause. Think silently. Stay calm and reasonable.
• Your audience wants you to succeed.
• Be likable.
H. Lustberg on...
Choosing the right word.
Use the active voice.
• Change: “It was decided by Congress....” To: “Congress decided....”
• Change: “It is incumbent upon our industry to ensure....” To: “We have to....”