Page 199 - How To Sell Yourself

198 How to Sell Yourself Be positive.
• Change: “We are not just standing by and watching.” To: “We’re joining in.”
• Change: “It is not difficult to comprehend.” To: “It’s easy to understand.”
• Change: “Knowing how to learn has not often been high- lighted explicitly as part of instructional content in the English language arts.”
To: “Teaching how to learn is rarely seen as part of teach- ing English.”
Be specific.
• Change: “Educator.”
To: “Teacher or professor or coach or trainer.”
• Change: “Facility.”
To: “School or hospital or factory or prison.”
• Change: “Legislative initiative.” To: “Law or regulation.”
Break up long, complex sentences.
• Change: “Literary works are valuable not just as informa- tive or communicative vehicles, but as artistic creations and representations of human culture at particular times and in particular places.”
To: “Literature is valuable, not just as information but as art. It represents the human culture of a certain place and time.”
•••
No one can follow all these rules all the time, but the closer you get, the better you’ll be at getting your message across.
A final word
Nothing summarizes my training and the contents of this book better than an ancient proverb:
Tell me and I’ll forget.
Show me and I may remember. Involve me and I’ll understand.