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TOPIC -41

BPO in India

Quick points to remember

• BPO in India mainly refers to the outsourcing service industry that caters
to western operations of MNCs.
• In 2012, around 3 million people were working in the outsourcing sector.
• The yearly revenues generated from outsourcing business are $11billion
which is 1% of India’s GDP.
• According to several analyses, it is believed that India will remain the
fundamental destination for outsourcing and within the next decade, its
GDP will grow up to 10%.
• BPO is the fastest growing field of ITES industry. The services provided
by BPOs in India include customer service - phone or chat support,
telemarketing services, technical support, data entry processing, data
conversion, form processing, online research etc.

Introduction

Business Process Outsourcing is one of the speedily developing industries in India.
Most of the foreign companies outsource their work in India due to the cost
advantages, low business risks, economy of scale, highly efficient in-house
resources and such factors. India has a number of proficient English speakers,
laborers charging low salaries and a pool of talented employees that makes India a
favorable and competitive market for BPO. Also the geographic location and investor
friendly tax structure of India has allured foreign companies to outsource their work
in India.

India still stands out in providing world class customer service and India is competing
with Vietnam, Philippines, China Bulgaria, Romania and several other countries in
the BPO industry. NASSCOM National Association of Software and Service

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