Page 204 - LECTURETTE TOPICS eBOOK

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• A company, Rapleaf sold the private data of a number of users to advertisers!

• Facebook data leak 2018 has been one of the biggest privacy scandals hitting
87 million users!
• There have been a number of suicide cases because of privacy invasion.
How is our privacy being affected?

Technology here is to be blamed!
• When we make online transactions we have to submit our data. There have
been so many cases of frauds in online transactions. The 2016 data reports
15.4 million consumers getting trapped in identity thefts and online frauds.
• We submit our PIN online ie. Personally identifiable number letting people
know our locations.

• With social media ruling the world, people share every little information of what
are they doing, where are they roaming etc and sitting in our homes we know
where are our friends and relatives. Uploading photographs, videos, check-
ins etc have hardly kept our lives ‘private’.

• People locate each other on social networking sites. Sometimes they even
exchange personal information with strangers and fall into their trap!
• We have cctvs at every second place and we don't even realize most of the
times that we are under surveillance.
• So many sites use cookies and people hardly know about such policies.
• The linking of Adhar cards with Sims and account numbers also led to a
number of privacy protests. A number of service providers had started getting
data because of the same!
• A large number of cases of Phishing are reported This is using of links taking
you to websites that hack your personal information.
• Unsecured emails, unsecured wifi networks, unencrypted links all of these
carry risks of privacy breaches.

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