Page 248 - LECTURETTE TOPICS eBOOK

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TOPIC -81

Cosmetics, a new rage

Quick points to remember
• Cosmetic industry grew rapidly.

• Global cosmetic industry worth us $ 20 billion
• Chemicals, side effects etc.
• Indian cosmetic industry to reach US $ 35 billion by 2035

Introduction
Everybody today wants to look beautiful and in fact do anything to look beautiful.
They want to look the best in their pictures.

And so cosmetics have become people's best friends today. The average
expenditure per person on cosmetics is growing continuously across the world.
Cosmetics are a new rage!

Key points
• The internet, television and the cinema have left indelible impacts on the
minds of people about the importance of good looks and have increased the
demand for cosmetics
• Fashion blogs and television advertisements constantly update the people
about new cosmetics. Even teenagers today use cosmetics while going to
their schools and colleges and have made it a part of their routines.
• On the global level, the cosmetics industry is of worth 20 billion U.S. dollars.
It is one of the fastest growing industries.
• Europe is said to be a leader in cosmetics.
• A number of multinational companies are ruling the cosmetic industry.
• Loreal, P&G, Unilever, Lakme, mac etc are some of the big time in the industry

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