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MASTER AFFILIATE MARKETING IN 5 EASY STEPS
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PAID TRAFFIC
Paid traffic has two main advantages over organic traffic. Paid traffic is fast
and controllable. If you have an offer that you wish to promote on Facebook,
simply pay for the space and choose your target market. You can almost
instantly get your offer in front of as many people as your budget will allow. If
a campaign is profitable, scale up. If not, turn it off.
The Challenges of Paid Traffic with Affiliate Marketing
There are two factors that make it difficult for beginners to use paid traffic in
their affiliate marketing efforts. Unfortunately, some “gurus” in the space will
tell you otherwise (in hopes of selling a course probably) because paid traffic
sounds easier.
In reality, paid traffic only works for the best affiliate marketers. And there is a
perfectly logical reason for this. Advertising is sold on an auction basis
(meaning the space goes to the highest bidder) and everyone has access to
the same affiliate products. So in theory, the profit margins will always go to
zero. Only those with complex funnels & systems will earn the competitive
advantage necessary to make this model profitable.
And reason #2 affiliate marketing beginners will struggle with paid traffic is
the payout schedule. Let me explain…
If you are selling a product where you take the payments, then you receive
that money almost instantly. Let’s say that today you spend $100 on ads to
make $200 back. That means tomorrow you can spend $200 to make
$400...etc.