Page 3 - RHP IT

WELCOME

EDITORIAL
Editor STAYING IN FRONT BY SKATING
Mark Simms BSc Tel: 01732 773268
mark.simms@itmagazine.uk.com
ADVERTISING TO WHERE PUCK IS HEADING
Regional Director (Home Counties & South East)
Mark West Tel: 020 8467 3613 ur local gym being closed for almost six months could have put
mark.west@itmagazine.uk.com a serious dent in my fitness efforts, particularly as it turns out
I have no self-discipline whatsoever when it comes to working out
Regional Sales Manager (Midlands) Oat home. Fortunately, the marketing sector came to the rescue,
David Harman Tel: 01772 462596 seeing me run up and down the stairs several times a day to answer phone
david.harman@itmagazine.uk.com
calls from people who, while making it very clear from the outset that they
Regional Sales Manager (North of England, Scotland & Wales) didn’t want to sell me anything, were interested to learn, in an ideal
Jan Anderson Tel: 01978 314730 world, whether I would want to replace one window in my home, or
jan.anderson@itmagazine.uk.com two or three.
Deutschland/Suisse/Österreich Add that to the ‘personalised content’ that is served up to me on
Eisenacher Medien Tel: +49 228-2499860 the internet and the constant need to disable cookies on virtually every
info@eisenacher-medien.de website I visit because I’d rather engage on my terms than on theirs, plus
the number of hurdles I have to jump through just to view even the most
Overseas
basic of information online, and life is beginning to feel as far from utopian
George Bennett MA Tel: + 44 161 374 5615 as it’s possible to get. It’s becoming increasingly dfficult to trust anyone or
it.marketing@itmagazine.uk.com
anything.
MAILING ADDRESSES It’s not just me, either. In its annual Trust Barometer, Edelman points
Press Releases: mark.simms@itmagazine.uk.com to “a failing trust ecosystem” which it says leaves businesses, the media,
Advertising Copy: production@itmagazine.uk.com governments and non-governmental organisations alike in an environment of
Head Office: Victoria House, 2 Mornington Road information bankruptcy, and with a mandate to rebuild trust and chart a new
Sale, Cheshire M33 2DA path forward. The Trust Index provides a percentage score for average trust in
Email: it.marketing@itmagazine.uk.com a country’s various institutions, with any score above 60% indicating some
Circulation Department: PO Box 85, Sale M33 2BB level of trust, and any score below 50% highlighting some level of distrust. The
Email: it.circulation@itmagazine.uk.com UK’s trust score is just 45%
As more and more of us begin to factor into our purchasing decisions a
GENERAL ENQUIRIES
company’s stance on ethical and environmental matters, it strikes me that this is
Email: it.info@itmagazine.uk.com Tel: 0161 374 5615
just the beginning of a major shift in the way we decide who we want to work with.
Communicating trust as a primary brand value is going to become critical in
As a controlled circulation journal, Industrial Technology is sent free engaging with customers. It’s going to have to go hand in hand with building brand
of charge to individuals in the UK who meet the terms and awareness, and it’s going to require more effort than we might think. For example,
conditions of the publishers. To apply for free regular copies, write to in the Edelman survey, 86% of respondents said they expected CEOs of businesses
the Circulation Department. To those not meeting the terms and
to speak publicly about societal changes. Brands that are prepared to step up and
conditions, the magazine is available on UK subscription at a cost of
£90 per year (10 issues). Single copies are £9. Overseas take these actions will reap the rewards of greater trust.
subscriptions (airmail) are as follows: Rest of Europe including Eire Bill Gates famously said that we overestimate the amount of change in
£140 (single copies £14); USA $220 (single $22); Rest of the two years, and underestimate the amount of change in ten. Pandemics not
World £170 (single copies £17). withstanding as drivers of change, that’s probably not a bad maxim. But I
wonder, when we talk about issues such as the need to communicate trust and the impact they
Printing & production by Pensord Press, Blackwood, Wales
could have on our businesses, if we’re not better served by following the advice of ice hockey
legend Wayne Gretzky. “I don’t skate towards where the puck is now,” he said. “I aim at where
Industrial the puck is going.”
Technology Mark Simms
Editor

MAKING THE MANUFACTURING BOOM A PERMANENT FIX

he UK’s manufacturing sector is expected to century and that the only way to thrive post-covid, is in demand. “One strategy for manufacturers to achieve
grow twice as fast in 2021 after a strong Covid through prioritising innovation, with tech at the heart. this in a cost-effective way is to invest in technology. For
rebound, according to new data, with an Augury works with manufacturers all over the world example, every hour of unplanned downtime due to
Tincrease in investment planned by many to implement AI technology that makes manufacturing manufacturing machine failure is an hour less production
organisations. But how can manufacturers ensure this plants more efficient, and reduces the hugely expensive time. Technologies like Machine Health, which uses IOT
isn’t a temporary rebound and rather, a permanent issue of down time. Saar is therefore in an ideal position and AI to predict and prevent machine failures, can help
upgrade? to discuss this story and what it means for the future of manufacturers to avoid disruption and increase
Augury CEO Saar Yoskovitz argues that the industry. production capacity.
manufacturers must look to channel their investment in Yoskovitz said: “As manufacturing investments “By using technology to make their machines more
infrastructure technology to help futureproof their increase and growth forecasts have risen from 3.9 to 7.8 reliable and productive, manufacturers also lay the
business, streamline manufacturing processes and percent, manufacturers need to ramp up production fast foundation for agile and resilient manufacturing
withstand disruptions to the global supply chain. He as well as building agile, resilient manufacturing operations and move from a ‘just in time’ to a ‘just in
argues that manufacturers need to leap into the 21st operations which can withstand future shocks and shifts case’ model.”

3