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Strengthen company reputation        links with schools, colleges and universities.
       Any company’s success is dependent on its   Recruiting for apprentices conveys that the
       reputation. Customers are wanting more from   company is successful, as their staff must already
       companies, looking for diversity and social   be highly skilled if they are going to train others.
       commitments. In fact, the National Apprenticeship   Engineering companies are facing many
       Service found 81 per cent of customers prefer to   challenges, which must be considered in their long
       buy from companies that have apprentices.   term business plan. With concerns over the growing
         Taking on apprentices shows that a company   skills gap, keeping up with technological
       wants to give back to the community and invest in   advancement  and  remaining  competitive,
       its people, demonstrating a commitment to   employers must develop individuals who will be
       corporate social responsibility. It also shows an   ready for the future of engineering.
       enthusiasm for keeping the company modern, as   So, take note from Albert Einstein and involve
       apprentices can provide fresh ideas that will appeal   the next generation in company apprenticeships,
       to younger audiences.                allowing them to learn and become valuable
         Advertising apprenticeships simultaneously   employees.
       promotes the company and can help build strong   www.ems-limited.co.uk

                            June 2020 • INDUSTRIAL TECHNOLOGY EXTRA! • p6
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