Page 25 - VCC 2022 Capital Plan New Binded
P. 25

WHY AND WHY NOW












                                                             As we have shared with membership, one of the most urgent needs in regard to Club quality and
                                                             member experience is renovation of our golf course, as most aspects of the golf course have come

                                                             to the end of their useful life.  Beyond the golf course, there are additional projects which relate

                                                             directly to the results of the membership survey we performed in 2021.  All of these projects taken

                                                             together will continue to keep the Club at the forefront of attracting new members, as new

                                                             interest in joining should be the goal of every private club.  In addition, the capital strategy being
                                                             implemented should result in the ability to undertake additional projects in future years.






                                                             Background and Due Diligence


                                                             The genesis of the current project started with the formation of the Long Range Planning
                                                             Committee (LRP) in 2019.  The LRP’s purpose was to determine the needs of our Club and develop

                                                             the methods for achieving those.  At a relevant point in the process, we were able to hire Bill

                                                             Bergin, a golf course architect, to work with us on master planning our golf course.  The result of

                                                             Mr. Bergin’s work is an 18- and 27-hole routing and proposed budget for each.


                                                             We also engaged Ray Ferreira & Company to perform several tasks for the Club.  Mr. Ferreira

                                                             undertook an analysis of the Club, a survey of members and held focus groups with members.
                                                             Based on those findings, he has helped the Board and LRP develop a strategic plan for the Club,

                                                             has performed a market analysis, potential member analysis and competition analysis for the Club

                                                             which has informed our financial decision making on the project.  Several members of our group

                                                             have worked extensively on the development of a financial review and modeling tool which we

                                                             have used extensively in the process.  We have been able to plug in approximately 10 years of
                                                             actual numbers from the Club and then forecast for the same time period as to various aspects of
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