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It was at this time, that present digital streaming THE GIFTED PRESENT:

giant Netflix rocketed itself into people’s homes

Ah yes, the time we are surrounded in right now and the only
and how digital media would change media A h y es, t h e t im e w e a r e s ur r o un de d in r ig h t
n o w a n d t h e o n l y o n e t h a t m a t t er s t o m os t.
one that matters to most. The time of tiktokers(cringe I
consumption in the future. Th e t im e o f t i k t o k er s, (cr in g e , I k n o w), s o ci a l
know)social media dominance and COVID (sad times indeed)
m e di a do min a n ce a n d co v id , (s ad t im es
Digital streaming services have taken over, and traditional
in de e d). Dig i t a l s t r e a min g s er v ices h a v e
Back on good old Cable TV Cartoon network’s icons of t a k en o v er, a n d t radi t io n a l c a b le T V i s d
cable TV is dying out. Netflix, HBO max, Disney+, Hulu, y in g
Amazon, have all thrown their hat into the animation ,
yesteryear, were coming to their conclusion “Dexter’s o u t. N et f lix, HB O m ax, Di sn e y+, H u l u
A m azo n, h a v e a l l t hr o w n t h eir h a t in t o t h e
production ring and with the immense number of resources
Laboratory” ended in 2003 “courage the cowardly dog” in 2002 a nim a t io n p r o d uc t io n r in g , a n d w i t h t h e
and previous profits, have been flourishing with cartoons like
and “Ed, Edd n Eddy” in 2009 after its decade long run. With a imm en s e n um b er o f r es o ur ces a n d
“Hilda”, “Bojack horseman”, “Devilman crybaby”, “the
acc um u l a t e d p r o f i ts, h a v e b e en f lo ur i s hin g
invincibles”, “animaniacs” reboot ,“infinity train” etc. And as
change of presidency in the network and eager expectation w i t h c a r t o o n s li k e “ H i ld a”, “ B o j ac k h o r s em a n”,
times have changed, cartoons have also been more inclusive
from audiences everywhere, they delivered firing on all “ D e v i lm a n Cr y b a b y”,
of different genders from the LGBT community and people
“ Th e I n v in ci b les ”, “A nim a ni acs ” r e b o o t ,
cylinders, with big stars such as “Ben 10” “grim adventures of “ I nf ini t y t ra in” et c., a n d a s t im es h a v e
of different cultures and walks of life.
Billy and Mandy”, “Samurai Jack”, “Codename kids next door”, c h a n g e d , c a r t o o n s h a v e a l s o b e en m o r e
Cartoon network has slowly been phasing out and its GB T
and many more. And also launching as a new block on the in c l u si v e o f dif f er en t g en der s f r o m t h e L
co mm uni t y a n d p e o p le o f dif f er en t
content shifting to HBO max, owned by the same parent
channel, and later its own channel, “Adult Swim” aired content c u l t ur es a n d wa l ks o f lif e .
company.
and anime targeted towards more mature viewers . C a r t o o n n et w o r k h a s s lo w l y b e en p h a sin g o u t
a n d i ts co n t en t s hif t in g t o HB O m ax, o w n e d
Nickelodeon has been riding on the coattails of “Spongebob
Eventually, they experimented into live action shows to imitate b y t h e s a m e p a r en t co m p a n y. N ic k e lo de o n h a s
squarepants” and “the loud house” for its current survival
the success of rival Disney Channel. Contradicting its very name b e en r idin g o n t h e co a t t a i l s o f “ S p o n g e b o b
with more reboots of classics to be promised and lending its
S q u a r ep a n ts ” a n d “ Th e L o ud H o u s e” f o r i ts
library out to streaming services.
and its original marketing campaign. Dubbed as the “dark c ur r en t s ur v i va l , w i t h m o r e r e b o o ts o f
times” of the channel, but Nickelodeon would make a costly c l a s sics t o b e p r o mi s e d a n d len din g i ts li b ra r y
Disney would maintain its dominance in the animation
o u t t o s t r e a min g s er v ices.
mistake, which would give Cartoon network its new mascot Di sn e y w o u ld m a in t a in i ts do min a n ce in t h e
industry and reap the rewards by implementing a multitude
of theme parks around the world, countless merchandise y
“Adventure time” and thus in the 2010s the “renaissance” of the a nim a t io n in d u s t r y a n d r e a p t h e r e wa r d s b
deals, and of course, turning marvel into the spectacle it is
channel would begin with further cartoons like “Regular show”, im p lem en t in g a m u l t i t ude o f t h em e p a r ks
a r o un d t h e w o r ld , co un t les s m er c h a n di s e
today. And with the launch of Disney+, its entire library all in
“Steven Universe”, “Generator rex” and myriad more. de a l s, a n d o f co ur s e , t ur nin g M a r v e l in t o t h e
one service, its achievement has been well documented and
s p e c t ac le i t i s t o d a y. A n d w i t h t h e l a un c h o f
cemented. Its legacy has been critical to what animation and
Speaking of Nickelodeon, while it wasn’t Di sn e y+, i ts en t ir e li b ra r y a l l in o n e s er v ice ,
cartoons are today, it even goes into effect pop culture too.
i ts ac hie v em en t h a s b e en w e l l do c um en t e d a n d
doing badly, it was a shadow of its former cem en t e d . I ts legac y h a s b e en cr i t ic a l t o w h a t
Cartoons have played such a vital role in people’s lives,
self. Memorable shows which they were a nim a t io n a n d c a r t o o n s a r e t o d a y, a n d i t e v en
whether it was to keep you occupied on a rainy day or a
g o es o n t o ef f e c t p o p c u l t ur e t o o .
known for, were few and far between like C a r t o o n s h a v e p l a y e d s uc h a v i t a l r o le in
means to express your passion or to find relatable and
important issues being brought attention to. We all can’t
“Avatar the last airbender”, “Invader Zim”, p e o p le’s li v es, w h et h er i t wa s t o k e ep y o u
deny the heritage of cartoons and the mark it has on our
“The fairly oddParents”, “Danny phantom”, o cc u p ie d o n a ra in y d a y o r a m e a n s t o exp r es s
y o ur p a s sio n o r t o f in d r e l a t a b le a n d
lives.
“The loud house”. im p o r t a n t i s s ues b ein g b r o ug h t a t t en t io n t o .
We a l l c a n’ t den y t h e h er i t a g e o f c a r t o o n s a n d
t h e m a r k i t h a s o n o ur li v es.

AR T : THEJ O MAYI C O NTENT S