Page 46 - Feb2023
P. 46

Rolls -Royce  Annnounces that  the Company Set a Sales Record in 2022

           The Brit ish Bimmer is,  forgive t he pun, on a Roll
                                                                                                                Mo t o r s po r t

                                                                                                                  News  f r o m
                                                                                                                    Her e a n d
                                                                                                                 a c r o s s  t h e
                                                                                                                        Po n d











                                                                                                                        Ast on Mart in Celebrat es 110 Years of
            You'll  have  to  forgive  Torsten  Müller-Ötvös,  the  planning, and the successful reinvention of  the
         Chief Executive Officer of Rolls-Royce Motor Cars,  brand.  It apparently has worked.                             Manufact uring  Uniquely Brit ish
         for   sounding   a  bit  giddy  after  the  company                                                                          Aut omobiles
                                                                ?2022  has  been  a  momentous  year  for
         recently  revealed  both  its  best  sales  and  its
                                                                Rolls-Royce Motor Cars. Not only did we reveal         The  anniversary  celebration  that  officially
         highest production numbers in the history of the
                                                                Rolls  Royce  Spectre,  our  marque?s  first  ever     began  on  January  15th  will  continue
         company.   While  the   Rolls-Royce  brand  has
                                                                fully-electric  series  model  to  the  world,  it  was   through  all  of  2023.  January  15th  was  the
         always  been  synonmous  with  luxury,  it  also
                                                                also the first year we ever delivered more than        day  in  1913  1913  that  founders  Lionel
         noticeably  lacked  the  sense  of  humor  of  some
                                                                6,000  cars  in  a  single  12-month  period,  with    Martin  and  Robert  Bamford  to   officially
         other  high  end  cars.  It  floated  along,  staid  and
                                                                strong  demand  across  our  entire  product           form  the  partnership  that  led  to  the  first
         sensible,  moving  owners  around  in  comfort
                                                                portfolio,? says Torsten Müller-Ötvös.  ?But as a      Aston Martin car.
         glancing  down  from  its  Olympian  heights  from
                                                                true  House  of  Luxury,  sales  are  not  our  sole   Over  the  years  Aston  Martin  has  survived
         time to time to make sure that it was holding its
                                                                measure of success: we are not and never will be       financial reverses that would have killed off
         own in the accounting wars.
                                                                a volume manufacturer. Bespoke IS Rolls-Royce,         any  other  car  company  but  there  is
         Now  that  public  disdain  for  any  concern  about   and commissions were also at record levels last        something about an Aston that guarantees
         the bottom line has come to an end.  According to  year,  with  our  clients?requests  becoming  ever         that money will always be found when it is

         a  company  news  release  "  the  modern  more imaginative and technically demanding ? a                     most needed.
         Rolls-Royce, which began with the 2003 Phantom  challenge we enthusiastically embrace.?
                                                                                                                       For the current anniversary, and flush with
         and  now  features  a  lineup  of  several  different
                                                                And  embrace  the  challenges  posed  by  the          new  funds  from  the  Saudis,  Aston  Martin
         models  including  an  SUV,  has  reported  a  record
                                                                wealthy the company surely does, with buyers in        has chosen not to go small but to go all out
         6,021 in sales ?  the marque?s best showing ever."
                                                                the  Middle  East  leading  the  special  request      The publicity still at right from the company
         Production, according  to the  company,  is  up  8%  category.  The demand there is so great that in          shows  where  the  company  has  been  and
         from  2021,   a  far  cry  from  the  1,212  cars   2022  Rolls-Royce  opened  a  Dubai  based                where it is headed next.
         produced  in  calendar  year  2008.  Even  five  years  Invitation  Only  Private  Office  in  2022,  the  first
                                                                                                                       Part  of  the  celebration  will  include  a  ?new,
         ago,  the  total   number  of  handbuilt  Rolls-Royce  outside Goodwood, West Sussex.
                                                                                                                       strictly  limited,  exclusive  Aston  Martin
         automobiles was an elite  4,107.
                                                                The  Americas  continue  to  lead  in  regional        model,  to  be  unveiled  later  this  year,?  the
         Rolls-Royce  is  currently  poised  to  celebrate  20  purchases, with the Chinese a close second.            automaker  announced  in  a  press  release.
         years of production at Goodwood. Back in the day
                                                                The  Flying Lady may have  been modernized to          That  could  be  a  new  special  edition  along
         ,  one  Phantom  was  built  a  day;  this  singular
                                                                be more aerodynamic, but the idea of owning a          the  lines  of  the  V12  Speedster,  but  the
         sensation  was   the  impetus  for  a  transformation
                                                                Rolls  remains  very  much  what  it  always  has      release  also  says  Aston  will  ?unleash  the
         centered  on  a  long-term  strategy  ?based  on
                                                                been. If you own one, you know why.                    first of its highly anticipated next generation
         sustainable  growth,  careful  management  and
                                                             46
   41   42   43   44   45   46   47   48   49   50   51