Page 47 - Feb2023
P. 47
Mo t o r s po r t
News f r o m
Her e a n d
a c r o s s t h e
Po n d
Ast on Mart in Celebrat es 110 Years of
Manufact uring Uniquely Brit ish
Aut omobiles
The anniversary celebration that officially
began on January 15th will continue
through all of 2023. January 15th was the
day in 1913 1913 that founders Lionel
Martin and Robert Bamford to officially
form the partnership that led to the first
Aston Martin car.
Over the years Aston Martin has survived
financial reverses that would have killed off of sports cars? in 2023.
any other car company but there is
The Aston Martin Valhalla supercar was originally scheduled to debut
something about an Aston that guarantees
in 2023, but Aston later announced that the launch would be pushed
that money will always be found when it is
back to 2024. The Valhalla has already been reimagined from the i
most needed.
concept version shown in 2019, and a mid-engine Vanquish is
For the current anniversary, and flush with expected to follow in 2025.
new funds from the Saudis, Aston Martin
Meanwhile, the company has had impressive sales of its SUV,
has chosen not to go small but to go all out
advertising them as from Ferocity to Ferocious. They are a regular
The publicity still at right from the company
feature at the beginning of F1 races.
shows where the company has been and
Aston also plans centenary celebrations at prominent automotive
where it is headed next.
events such as the F1 British Grand Prix, the Goodwood Festival of
Part of the celebration will include a ?new,
Speed, and the Pebble Beach Concours d?Elegance, the centerpiece
strictly limited, exclusive Aston Martin
of Monterey Car Week.
model, to be unveiled later this year,? the
2023 also marks other notable anniversaries for the automaker
automaker announced in a press release.
including the 75th anniversary of the DB line, the 60th anniversary of
That could be a new special edition along
the DB5 made famous in the ?James Bond? franchise, and the 20th
the lines of the V12 Speedster, but the
anniversary of Aston?s current headquarters in Gaydon, England.
release also says Aston will ?unleash the
first of its highly anticipated next generation image and information courtesy of Aston Martin.
47