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- Hartl, A. (2002): Developing Marketing Strategies for tourism Destination
   in Peripheral Areas fore Europe: The Case of Bornholm, Unpublished
   Doctor of Philosophy Thesis, Bournemouth University, England, UK.

- Hauser, J.R. & Shugan, S.M. (1983): Defensive Marketing Strategies,
   Marketing Science, The Institute of Management Science, USA, 2(4(.

- Heriyati, P. (2010): Offensive and Defensive Marketing Strategy: A
   Contradiction or Complimentary?, Knowledge Sharing Session, Business
   School, Binus International University, Indonesia.

- Huiru, D. (2011): The Important of Strategic Management: a Case Study
   of H&M, Business and Administration, Unpublished Master Thesis, Unit
   of Business and Administration, Savonia University of Applied Sciences,
   Kuopio, Finland.

- Jamrozy, U. (2007): Marketing of Tourism: A Paradigm Shift Toward
   Sustainability, Tourism and Hospitality Research, International Journal of
   Culture, 1(2), California, USA.

- Janiszewska, K. (2012): The Strategic Importance of Brand Positioning in
   the Place Brand Concept: Elements, Structure and Application
   Capabilities, Journal of International Sciences, Poland, 5(1).

- Julian, O. (2013): Relationship between Strategic Planning and
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   A Case of Actionaid Kenya, Unpublished Master Thesis of Business, School
   of Business, University of Nairobi, Kenya.

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