Page 91 - التسويق السياحى
P. 91
- Yannopoulos, P. (2011): Defensive and Offensive Strategy for Market
Success, International Journal of Business and Social Science, Ontario,
Canada, 2(13).
- Yannopoulos, P. (2015): Perceived Importance of Defensive Market
Strategies: An Exploratory Study, World Journal of Management,
Macrothink Institute, USA, 6(1).
- Yelder, P. et al. (1999): Effective Strategic Planning: Getting Your
Organization Focused and Directed, The Enterprise Foundation Inc.,
Maryland, Columbia, USA.
- Zupanovic, I. (2014): Specifics of Tourism System As a Basis for Yield
Management Implementation, Trends in Tourism and Hospitality Industry,
Conference Paper, Congress Proceedings, Podgorica, Montenegero.
91