Page 65 - Black Friday Ebook (FINAL)

These are the audiences you want to build and

segment before BFCM:

Your “super hot” audiences
Tier 1 ● Existing recent customers ● Email lists (opened or

taken an action on your
(180 days)
last 10 emails)

Followers (90 days)
●

Re-engage ● Subscribers you have
Tier 2 (haven’t bought from you eliminated from your email
Lapsed customers
●

list as they haven’t opened
in the last 180 days)
your last 10 emails
Win-back audience (only
●
purchased from you last
your website several times
Black Friday and never ● Someone who has visited
again) without buying

‘Clickers’

Tier 3 buy right now, you want to accumulate as many qualified
Clickers are website visitors (at least once). Even if they don’t

visitors as possible to retarget them with offers later.

Obviously Tier 1 is your most precious audience.
However make sure you grow all those tiers as those “buckets”
of audiences are feeding each other. If you are on a low budget,
focus on Tier 1 and 2 as they will be your quickest wins.