Page 67 - Black Friday Ebook (FINAL)

Using influencers to build pre-traffic

Are you planning to work with influencers and affiliates before or

during BFCM?

Create an influencer/affiliate pack with:

● their dedicated code

● a short explanation of the offers

● some lifestyle shots of your products

● and any promotional material that will help them promote your product

The less friction, the easier You also have better control of the

it is for them to post about narrative and your brand overall if
you give some guidance.
you, the better the results.
Some influencers will resist strong
It will also make it easier to guidance.
coordinate the campaign if you
have a significant number of Communicate with them in
influencers. advance to find out what type of
support they want, and how much
creative freedom they require.