Page 27 - CCPHP Brand Book

CASTLE CONNOLLY
PRIVATE HEALTH PARTNERS

SOCIAL MEDIA PAGE 27

Castle Connolly Private Health Partners maintains

profiles on Facebook, LinkedIn, Twitter and other social

media channels in order to maintain a dialogue with

existing and potential Members and to encourage online

word-of-mouth to build awareness and generate leads.

POLICY

Since these platforms are established and maintained on behalf of the JV with the practice and CCPHP, all postings must go through

CCPHP’ s marketing department.

If a physician chooses to be active on social media on behalf of him/ herself or his/ her professional practice, he/ she may do so, but this activity must be separate and

distinct from the JV social media platforms.

Content provided by CCPHP includes, but is not limited to:

● SENS Solution® health tips

● Amenities and enhancements reminders

● Affinity Program promotion

● Holiday greetings

IF A PHYSICIAN CHOOSES TO PROVIDE ADDITIONAL POSTINGS, HE/ SHE MAY DO SO VIA EMAIL.

ALL POSTING REQUESTS MUST BE EMAILED TO SCONNOLLY@ CCPHP. NET .

PLEASE ALLOW 4 -5 DAYS PRIOR TO POSTING TO ALLOW TIME FOR LEGAL REVIEW.