Page 26 - Surdurulebilir_Moda_ve_TasarımTR-ENG

12. Secondhand Fashion and the Sharing Economy

Second-hand markets, clothing rental platforms and the barter economy are
effective ways to reduce the rate of consumption. These models reshape the supply-
demand balance, ensuring longer use and less waste production. Business models
must be considered alongside logistics and quality control challenges.

• Clothing rental: A low-cost alternative for special occasion items.
• Exchange and second hand: Extends the life of the products.
• Platform security: Quality, hygiene and warranty issues are important.

Model Advantage Zorluk
Hire Buying less logistics management
Swap Circulation of products increases Difficulty determining value

Infobox: The second-hand fashion market will grow rapidly until 2030.