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10. Brands and Leading Practices

Some brands are changing industry norms by leading on sustainability.
These brands; It establishes transparent supply chains, uses recycled
materials and offers services to the consumer that extend the life of the
product. Examples in Türkiye and around the world offer applicable solutions
at different scales.

• Patagonia: Known for its repair services and donation programs.
• Stella McCartney: Designs that do not use animal products in the luxury
segment.
• Local initiatives: Recycled denim and yarn production in Türkiye.

Brand Practice Effect
Patagonia Repair service, donations consumer loyalty,
environmental impact reduction
Stella McCartney Furless/skinless product An example of
sustainability in the luxury
market
Information Box: The practices of leading brands create impacts from the
supply chain to the end consumer.