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9. Consumer Behavior

Consumer choices directly impact brands' motivation to invest in sustainable
practices. Conscious consumers; are more likely to read labels, question the
production story and consider second-hand options. Education and transparent
communication play critical roles in this behavioral change.

• Transparency demands: Material origin and labor conditions are questioned.
• Maintenance and repair information: Users are supported to use the product
longer.
• Second hand preferences: Economic and environmental gain.

Behaviour Effect Brand Response
Label Reading Daha bilinçli seçimi Transparent labeling
destekler
Second Hand Preference Waste is reduced Second hand platforms
developed

Infobox: Increasing the lifespan of a garment by 50% reduces its carbon
footprint by approximately 30%.