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7. Circular Economy and Fashion

The circular economy approach aims to reduce waste at the design stage and
extend the lifespan of products. In the fashion industry, this is implemented
through practices such as repair, resale, rental and fiber-to-life recycling of
clothing. As business models change, brands change their products
They may offer access as a 'service'; for example, clothing rental subscriptions.

• Clothing rental and subscription models: Prevents disposable purchases.
• Recycling infrastructure: Liften-to-life conversion technologies investment.
• Repair and maintenance services: Extends the life cycle of the product.

Model Advantage Difficulty
Hire Fewer purchases, Logistics and hygiene
cyclical use management
Recycle saving raw materials Mixed fabrics may
reduce quality

Infobox: Circular business models can significantly reduce material
usage per product.