Page 40 - March Edition 2025
P. 40
Ducati's decision not to pursue an expansion of the Hypermotard 698 Mono
Ducati's decision not to pursue an expansion of the Hypermotard 698 Mono
family seems to be in line with the company's broader strategy of maintaining a
family seems to be in line with the company's broader strategy of maintaining a
curated, high-performance lineup rather than attempting to overextend itself
curated, high-performance lineup rather than attempting to overextend itself
into new categories. By focusing on perfecting existing models and aligning with
into new categories. By focusing on perfecting existing models and aligning with
market demand, Ducati continues to preserve its reputation for quality,
market demand, Ducati continues to preserve its reputation for quality,
performance, and innovation.
performance, and innovation.
