Page 44 - March Edition 2025

exploring completely new producing high-performance that its legacy of excellence in
motorcycles for enthusiasts and motorcycle design will continue to
concepts.
professional riders alike ensures shine brightly.LHR
Looking Ahead: Ducati's
Future Plans
As for the future, Ducati is likely to
continue refining its core lineup
rather than expanding into niche
segments. Given the increasing
popularity of electric motorcycles
and sustainable technologies,
Ducati's focus may shift in that
direction. The company has
already made some strides into the
electric vehicle market with plans
to develop an electric motorcycle
in the coming years. With the
success of electric cars and the
g r o w i n g t r e n d t o w a r d
s u s t a i n a b i l i t y, D u c a t i i s
positioning itself to adapt to the
future of motorcycling while
maintaining its performance-
oriented ethos.

Furthermore, Ducati's decision to
avoid expanding the Hypermotard
698 Mono might not be a sign of
stagnation, but rather a reflection
of their commitment to focusing on
innovation in existing product
families. The 698 Mono could
potentially be revisited in the
future if market conditions change,
or if Ducati decides there is a more
strategic way to introduce it.

Conclusion

Ducati's decision not to pursue an
expansion of the Hypermotard 698
Mono family seems to be in line
with the company's broader
strategy of maintaining a curated,
high-performance lineup rather
than attempting to overextend
itself into new categories. By
focusing on perfecting existing
models and aligning with market
demand, Ducati continues to
preserve its reputation for quality,
performance, and innovation.
The Hypermotard remains an
iconic part of Ducati's portfolio,
offering riders a combination of
sport, adventure, and style that is
uniquely Ducati. Whether or not
the 698 Mono is revisited in the
future, Ducati's commitment to

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LHR Motorcycle Magazine Issue 11 March 2025