Page 2 - Preorder Catalog Winter 2021

Intro Our History
At Cycle Service Nordic, we all come to work every day to provide our customers with the best bicycle parts and Cycle Service Nordic was founded in 1985 under the name “Dan Agentur” by Svend Møller and Ulla Pedersen. At
accessories on the market. Our customers deserve the best and that influences everything we do. that time, Dan Agentur was a mere sales agency company. In the 1990s, its collaboration with SRAM intensified
and it became the foundation of the company. In 2009, Dan Agentur gradually started to enter the Swedish
As a part of The Accell Group, a global leader in the bicycling industry, we have access to one of the biggest
P&A (Parts and Accessories) networks in the industry and to manufacturers across the world. If you are in the market and in 2011, the company took over the distribution and service management of SRAM’s large portfolio in
bicycle business, we support you to be successful by providing a diversified product portfolio, from well-es- the other Nordic countries. In order to suit this new regional approach, the name Dan Agentur was changed to
tablished brands to innovative newcomers on the P&A market. Today, Cycle Service Nordic offers brands and Cycle Service Nordic, and local sales and service offices was established in Norway and Finland, as well as dedi-
products at all price levels and categories mostly with various selectable alternatives. With that in mind, we aim cated sales team in Sweden. In the following years several new brands were added, and the company expanded
to connect the entire Nordic region through our local representatives and warehouses for excellent service and continuously.
fast delivery. In 2015, Cycle Service Nordic was acquired by the Accell Group, which is one of the major players in the global
bicycle industry. Accell Group is the European market leader in e-bikes, and well known for brands such as Bat-
Cycle Service Nordic aims to be the leading supplier in the Nordic region with a one-stop-shopping solution
for bicycle parts and accessories. In order to achieve the vision more local strategies have been implemented in avus, Haibike, Koga, Lapierre and others. Additional P&A (Parts & Accessories) companies were added to Accell
alignment with the strategy of the Accell Group: “Lead global, Win local”. Group over the years, and since 2018, Cycle Service Nordic has been one of five dedicated P&A companies in
Accell Group which is supported by the central organization “Accell Bike Parts”. This setup also includes Wiener
The presales season is an important part of running a bicycle shop. It is here you determine your assortment for Bike Parts in Germany, Juncker Bike Parts in the Netherlands, Comet in Spain and Raleigh in England. These five
the coming season, and thereby also define what you want to offer to your customers in the future. companies cover the entire European market.
We have made this preorder catalog to help you do exactly that, and the selection of products listed is specifi- During the last five years, the brand portfolio of Cycle Service Nordics has grown strategically to offer its cus-
cally chosen from our portfolio of more than 18.000 products, to cover the basis of a well assorted bicycle shop. tomers a broad assortment. Major brands such as Muc-Off, Fi’zi:k, Crankbrothers, Michelin, Schwalbe, MET, DT
We hope, that our continued focus on customer service, a broad selection of high-quality products in all cate- Swiss and LOOK have been added. Furthermore, XLC, which is the exclusive brand for bicycle parts and acces-
gories, and our ever-growing focus on faster logistics, will make you choose Cycle Service Nordic as one of your sories of Accell Group, is developing rapidly and now offers approx. 3,500 item numbers in the mid to high-quali-
key suppliers for the coming season. ty segment at competitive prices.

You can be sure that we at Cycle Service Nordic will do our very best to serve you in the best possible way. In 2019, we moved into a brand-new HQ in Odense, Denmark, to make room for our expanding product portfolio
as well as our growing number of employees. This was a truly important step towards our goal of being able to
serve all Nordic customers with a one-stop-shopping solutions for bicycle parts & accessories.
Best regards, In 2020, we make a big step towards our ambitions of offering the best local sales & service in our region, as well

All of us at Cycle Service Nordic as shorter delivery times for our customers in Sweden and Finland. During the second half of the year, we will
have completed the merge of the P&A business of our sister companies Vartex and Tunturi, into the Cycle Ser-
vice Nordic organization. This is done with a local fast-moving-goods warehouse in Turku, Finland (at the Tunturi
Where We Operate facility), and in Varberg, Sweden (at the Vartex facility), as well as an expansion of the local organizations with
more local colleagues to service our local customers. This will improve our shipping time of the most sold items
to customers in these two countries, as well as increase our local presence and visibility.
Denmark Finland
Cycle Service Nordic ApS Cycle Service Nordic OY
Emil Neckelmanns Vej 6 Rasulankatu 9
DK-5220 Odense SØ FI-33730 Tampere
Tel. +45 6599 2411 Tel. +358 10 271 3444
info@cycleservicenordic.com fin@cycleservicenordic.com
Sweden Finland warehouse
Cycle Service Nordic AB Cycle Service Nordic OY
Batterivägen 14 Varusmestarintie 26
SE-43232 Varberg FI-20360 Turku
Tel. +46 340 20 62 41 (no contact on address)
swe@cycleservicenordic.com

Norway
Cycle Service Nordic AS
Skuiveien 41
NO-1339 Vøyenenga
Tel. +47 6715 1060
nor@cycleservicenordic.com

2 WINTER V1.0 | 18.12.2020 3 WINTER V1.0 | 18.12.2020