Page 16 - Ulpan Or E-Tone (24.10.17) Advanced Level

E-Tone™: Ulpan-Or Weekly News Digest

Item #3 (Advanced Level)

This is Bollywood

Between the alleys of old Yafo and Gordon beach in Tel Aviv, a
Bollywood production is being filmed in Israel for the first time. The

shoots are for the movie Drive, about street racers who pull a robbery in

one of the (most) secured places in India. And what do they do with the
spoils? Obviously – take a vacation in Israel. The Israeli crowd may not

have heard the name of the movie’s lead star, Jacqueline Fernandez, but
more than a billion Indians aren’t wrong; her Facebook page has more than

twenty three million fans. The lead (male) actor only has three and a half

million followers on Instagram and he has already started posting pictures
from Israel. The goal of the Bollywood production that came here for three

shooting days (with) eighty crew members – is to raise awareness of

tourism from India to Israel. This is an initiative by the Ministry of
Tourism, which in cooperation with the Office of the Prime Minister and

the State Department participate in financing the scenes taking place in
Israel. About ten million people are expected to see the movie.

Cooperations like this, in London for instance, increased tourism from

India and Indian diaspora by twenty eight percent in one year.

Page 16 - Edition 10-24-17
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