Page 11 - Ulpan-Or E-Tone (28.02.17) Advanced Level

E-Tone™: Ulpan-Or Weekly News Digest

Item #2 (Advanced Level)

A Hotel by the Sea

If you’ve always dreamed of sleeping on the water(line) in the closest
location to the sea, but in a luxurious boutique hotel, within a month this
lifeguard post on Frishman beach in Tel Aviv will look like this. “The idea
is a pop-up hotel, the coolest, most Tel-Avivian, as creative as it gets,
which will be built for a week or ten days. It’s a real hotel, with all the
hotel amenities.” But don’t run off to book the room, it’s destined for just
two tourist couples. It’s a project to promote tourism in Tel Aviv in winter,
in cooperation between the Ministry of Tourism and the Tel Aviv
municipality. In order to win the international competition, tourists will
have to send an Instagram picture from where they live, somewhere in
frozen Europe, wearing just the swim suite with which they’ll come to the
beach in Tel Aviv. The two winning couples will be flown to Israel next
month for a four-night vacation, of which they’ll spend two days at the
luxurious suite. But there’s just one problem: in the post that would
become a boutique hotel room, there will be no room left for a lifeguard.
The winning tourists will take comfort in (the fact) that they’ll get to be
guests in the first lifeguard post in the world that became a boutique hotel.

Page 11 - Edition 02-28-17

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