Page 14 - Powerhouse Partnership 16-12-2021

STEP 5: PROPOSAL CONTINUED
■ Focus on the value of the solution: Regardless of how clear it may seem to you, you should still lay out the business case for your prospective client; a competitor may lay out the case more clearly... which can be the difference between who wins and loses.
■ Focus the client on the next steps: Some proposals end with a thud with no call to action, no place for the client to sign, no sense of urgency; proposals without calls to action can quickly go cold; don’t be afraid to simply ask whatever you want the client to do next.
14 APPLYING THE SALES FRAMEWORK