Page 20 - Beeks Financial Cloud Group Annual Report 2021
P. 20

18          Beeks Financial Cloud Group PLC             For the year ended 30 June 2021

                     Strategic Report - Principal Risks and Uncertainties






         Principal Risks




         and Uncertainties










          This risk is being mitigated by:    operates a progressive and         changing client requirements.
           / For key infrastructure supply,   competitive remuneration policy    We continue to be dynamic and
           we now have multiple vendors in    which includes share incentives    consistently competitive on price
           place for each commodity so that   and that the future development
           service to our clients should not   and implementation of this      f) The Group relies on, inter alia the
     STRATEGIC REPORT
           be affected with a disruption in   policy will play an important part   internet and broadband internet
           the relationship or service with any   in retaining and attracting key   access and the development
           one vendor                         management personnel             and maintenance of internet and
           / Larger suppliers have been                                        telecommunications infrastructure
           replaced with smaller more       e) Competition                     by third parties
           dynamic vendors better suited    The Group’s competitors include
           to our business model. This      generic data providers which, in   The delivery of The Group’s
           reduces the risk of supply chain   many cases, are significantly larger   products and services depends
           and service affecting issues     enterprises with greater financial   on third party telecommunications
           by forging closer relationships   and marketing resources. There may   and internet service providers to
           and better understanding of      also be new entrants to the market,   continue to expand high-speed
           our requirements and working     for example a trading platform     internet access, to maintain
           practices                        provider could change its strategy   reliable and efficient networks
           / We engage with our suppliers   and become a competitor. There     with the necessary speeds, quality
           on a regular basis to ensure     can be no guarantee that The       of service, capacity and security.
           healthy ongoing relationship     Group’s current competitors or new   Deterioration in the infrastructure
           and to identify and resolve any  entrants to the market will not bring   may adversely affect the ability
           potential issues                 superior technologies, products or   or willingness of clients to use
                                            services to the market or equivalent   The Group’s services. In addition,
          d) Reliance on key individuals    products at a lower price which may   increasing traffic, user numbers
          The Group’s business, development   have an adverse effect on The Group’s   or bandwidth requirements
          and prospects are dependent on a   business. This risk is being mitigated by:  may result in a decline in
          small number of key management      / Beeks continues to win business   internet or telecommunications
          personnel. The loss of the services   from existing competitors and   performance and/ or internet or
          of one or more of such key          has a very low client cancellation   telecommunications reliability
          management personnel may have       rate. The quality of service and   may decline. Internet or
          an adverse effect on The Group. The   price of our products has allowed   telecommunications outages,
          Group’s ability to develop its business   us to grow historically without the   intermittent disruptions or delays
          and achieve future growth and       financial and marketing resources   could adversely affect The Group’s
          profitability will depend in large part   of some other companies. We   ability to provide services to its
          on the efforts of these individuals and   are now focused on marketing   clients. All of these factors are out
          The Group’s ability when required   efforts that will allow The Group to   of The Group’s control. This risk is
          to attract new key management       compete on more fronts           being mitigated by:
          personnel of a similar calibre. This risk   / Beeks regularly reviews its   / Beeks have continued to
          is being mitigated by:              product and service range and      increase the total available
           / The Directors believe The Group   augments its offerings in line with   telecommunications bandwidth
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