Page 43 - FBL AR 2019-20
P. 43
Corporate Statutory FinanCial
overview StatementS StatementS
People
Invested in Invested in Invested in functional Provided ESOPs;
managerial recruitment, training specialisation deepened training
bandwidth before and retention
growth curve
Proximity
Positioned as a Widened and Prioritised Achieved a high Invested in
reliable supplier deepened the meeting the percentage of creating an
to anyone in product mix quality and on-time and international
the world quantity needs in-full order distribution
of customers fulfillments network
Product mix
Widened the Introduced value- Addressed widening Positioned the
product mix across added Vitamin D customer needs Company as one of
applications variants the leaders in the
Vitamin D space
Promotion
Broad-based Marketing Wider and Focus on Subsidiaries in
marketing across deeper deeper international
approach geographies marketing customer geographies
and segments mapping engagement
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