Page 47 - FBL AR 2019-20

Corporate Statutory FinanCial
overview StatementS StatementS

Overview and marketing teams empowered
Fermenta is the only manufacturer of the business to enter new territories,
Vitamin D3 (cholecalciferol) in India, leading to geographical expansion. The
supplying to more than 300 customers implementation and effective use of the
around the world. A majority of the CRM platform Salesforce.com across the
Company’s topline is generated by this business unit enhanced productivity,
business segment. Over the past few strengthening customer service.
years, the Vitamin D market reported The Company took a strategic call to
significant growth in applications across initiate diversification in the ingredients
pharmaceutical, dietary and nutritional space. It intends to explore opportunities
supplements, food, veterinary, feed and to service its existing customers with new
rodenticides segments. ingredients and strengthen its position in
The importance of Vitamin D3 for health the nutraceutical segment. The Company
underlines its essentiality in human intends to expand its portfolio by adding
and animal nutrition. Further, it can also nutrition-based ingredients.
be used as a rodenticide, with proven The Company intends to create a robust
efficacy and safety for non-targets. This portfolio comprising value-added vitamins,
diversified mix gives Vitamin D a narrow minerals and nutritional substances. The
but deep purview – Fermenta offers value- outlook of the business is positive in
added variants across this wide range of the light of a growing focus on the food
applications. fortification segment.
The food safety approvals received by the
Company’s facilities helped make inroads
in the large and relatively untapped
global food premix market. The Company
integrated backwards to manufacture
the key starting material cholesterol, 80%
strengthening its competitiveness.
Share of overall revenues,
The performance continued to grow
across various business divisions FY 2019-20
through a retention of the customer
base and addition of new accounts.
The coordination between the sales

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