Page 59 - BCML AR 2019-20

Business enabler review

How we have generated a larger

cane quantum across the years

Overview monitored planting and cane growth cane variety. The Company advocated its
Cane availability and quality play until harvest. The result was that the new use, showcased its robustness on captive
critical roles in the success of a sugar variety delivered a superior cane yield and demonstration farms, strengthened its
business; cane availability helps optimise recovery – a win-win. cane development team assigned with
production whereas cane quality Conventionally, the Company utilised the objective to evangelise its planting
influences mill recovery. prevailing and popular cane varieties and implemented a number of forward-

The Company made the farmer’s across compacted command areas. The looking practices that enhanced yields.
The team assisted farmers in providing
prosperity its principal objective. It overall focus lay in protecting cane output superior seeds and agri-inputs at
engaged in cane development, examined from pests and increasing cane coverage subsidised costs and farm equipment.
cane varieties, identified one to suit the across its command areas. Besides, it introduced better farming
Uttar Pradesh topography, recommended A few years ago, BCML introduced a new practices including ratoon management
this selection to farmers and persuaded dimension in its command areas: the that translated into higher yields, income
most to graduate from their long-standing Company made the farmers acquainted and multi-year prosperity.
variety to the one suggested. Besides, with C0 238, a superior and early-maturing
the Company provided subsidised seeds,

BCML’s cane development comprised the following objectives

Increased
Ratoon
usage of agri- Increased farm management
mechanisation
input
More
diversified Training of field Management
early variety seed staff of insects, pests
usage and disease

Friend, philosopher and guidance. This positioning has been in a seamless alignment between farmer
guide facilitated by the Company’s capacity and corporate interests.
BCML’s engagement with the farmer is to advise farmers on what kind of cane
like a friend-philosopher-guide positioned variety to use and remunerate the Increased farm
to maximise farmer value. The result is farmer around a standard payment cycle, mechanisation
that the Company has, through various strengthening the farmer’s trust and cash Farm mechanisation was negligible
interventions, emerged as the farmer’s flow. The result is an unquestioned farmer in BCML’s command areas for two
go-to agency for advice, support and trust in the Company’s judgment, resulting reasons: low equipment accessibility and

Annual Report 2019-20 | 57