Page 31 - NSAA_Fall2015Journal

LEARN TO SKI/SNOWBOARD MONTH/BRING A FRIEND Southeast (down 1.1 ppts), and Northeast (down 0.2 ppts),

Nationally, 79 percent of resorts promoted Learn to Ski/ while growing in the Pacific Southwest (up 1.4 ppts) and the

Snowboard Month through special promotions or lesson Rocky Mountains (up 1.2 ppts).
of6f0er0ings. ResoOrvtesrainll the NorthNeoartshtewasetre most liSkoeulythteoasptromote Midwest DespiRteocskiygMniofuicntaanint dePcarceiasceSsoiunthpwreisotr sPeaacsionc Ns,otrthhewest
SNOWFALL (INCHES)
333

530
451
377
the event (88 percent), followed by the Pacific Southwest (82 Pacific Southwest still has the highest rate of snowboarding
percent), with oth24e-rSreeagsoionnAvseirnagtehe(9617/9t2o-7149/1p5e)rcent r2a0n1g1e|.2012 2p01a2rt|i2c0ip13ation o2f01a3n|y2r0e1g4ion, fo2l0l1o4w|e2d01b5y the Southeast,
Su5p00port was high for all size groupings (68 to 88 percent). Pacific Northwest, and Midwest. More modest proportions

Encouragement of the Bring a Friend Challenge of snowboarders were seen in both the Northeast and the

was much less pervasive, with only 38 percent of resorts Rocky Mountains.

pr4o0m0 oting the event. Resorts in the Southeast were most VISITS BY TICKET TYPE
likely to promote the event (52 percent), followed by the

Northeast (44 percent), Midwest (43 percent), Pacific On an overall national basis, the ticket mix held relatively

N3o0r0thwest (36 percent), Rockies (26 percent), and Pacific steady on a proportionate basis, with slight year-over-year
Southwest (24 percent). By size, the largest resorts were least dips in paid tickets (52.6 percent of total visits), season pass
268 277
210 217
214 228

277
204
likely to promote the event (25 percent). visits (37.7 percent of visits), and comp/unpaid visits (5.9
204
180 percent of visits), and a slight rise in off-duty employee visits
149 (3.8 percent of visits).

172
187

141
SN20O0WBOARDING

The trend of snowboarding’s share of visits declining appears Among the regions, the Southeast continues to boast the
136 157
149 89
150
157
to have leveled off; nationally, the share of visits attributable highest share of total visits from paid tickets (67.2 percent),
75
to snowboarding edged down slightly to 26.7 percent this 53 followed by the Midwest (61.8 percent), Northeast (55.4

se1a0s0on from 26.8 percent last season, a modest drop after92 90 percent), Pacific Southwest (53 percent), Rocky Mountains
65 117
several seasons of more rapid decline. 28
74
66 (47.3 percent), and Pacific Northwest (42.4 percent).
83

66
By region, resort operators estimate that snowboarding On the other hand, the Pacific Northwest has the

participation declined in the Pacific Northwest (down highest share of season pass visits among the regions (49.6
3.4 0percentage points [ppts]), Midwest (down 2.4 ppts), percent in 2014-15), making season pass sales and renewals

FIGURE 3 PERCENT OF VISITS FROM SNOWBOARDERS, 2011/2012 TO 2014/2015

60% OverallPERCENT SNOWBOARDERSNortheast Southeast Midwest Rocky Paci c Paci c 0-2,999 3,000- 6,000- 12,000
Mountain Southwest Northwest 5,999 11,999 and over

2011 | 2012 2012 | 2013 2013 | 2014 2014 | 2015

50% 35.1%
35.0%
40% 34.6% 38.6%
33.5% 35.7%
30% 29.9% 34.7% 35.7%
28.9% 33.8% 36.7%
26.8% 33.2% 34.8%
26.7% 30.7% 33.9%
33.6%
49.3% 30.0%
42.3% 32.3%
38.4% 31.2
39.8% 30.6%
39.1% 30.4%
36.9% 28.5%
35.0% 27.5%
31.6% 24.6%
25.0%
25.8%
25.3%
24.8%
24.7%
24.7%
24.2%
21.9%
23.1%

20%

10%

0 REGION SIZE (VTF/H)

OVERALL

FALL 2015 | NSAA JOURNAL | 29