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with slow and expensive T-1 lines we had installed well over a ABOUT THAT PUBLIC WIFI…
decade ago that can barely power the mission-critical systems You’ve got your smokin’ fast internet, you’re working with cel-
needed for current day business, such as off-site data backup, lular providers to get towers installed, and your IT staff has
web hosting, credit card processing, and light web browsing. rolled out your public WiFi network. Now the real fun begins.
Planning guest WiFi and working with cellular provid- You weren’t just going to let your guests connect to it
ers without lightning-fast internet is a bit like putting the cart without giving you any information, were you? While hav-
before the horse. The first step to is to connect the resort to ing access to free WiFi is an expectation these days, people
modern, enterprise grade, internet providers—usually fiber understand that you’re providing them with a valuable service
optic-based. and are willing to part ways with a little personal information
to access it.
Why fiber? For starters, it’s fast. The broadband con-
nection you have at your home is about as fast as a shop- We’re not talking blood type, mother’s maiden name,
ping cart with a broken wheel compared to what fiber can and social security—that would take too long, and also
deliver. Second, it scales. If you find in the future that you feel too invasive. Let’s start with something simple, like an
need more speed, you pick up the phone and call your pro- email address and opt-in for your newsletter. You provide
vider. You’ll pay more, but that’s fair since you’re needing some free WiFi, they’re allowing your marketeers to com-
faster speeds. Sure, you may have to upgrade some hard- municate with them via email. Best of all, you know that
ware on your end, but you’ll find it will suit your needs these individuals are active, in-resort customers who know
well into the future. your product.
Fiber isn’t the only way to go. There are some fantastic
point-to-point wireless solutions out there that can beam
internet from long distances with line-of-sight. If the cost of
digging a trench and installing fiber isn’t financially in the
cards for your resort, this is a very viable solution.
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