Page 52 - NSAA_Fall2015Journal
P. 52
THE WRAPUP it or not, people expect connectivity the same way they do
Our guests’ lives are further becoming reliant on the mobile fast lifts and groomed runs, regardless of the size or location
devices they carry, and as an industry we need to ensure that of the ski area.
they’re constantly connected while on our mountains. We’re
not just competing against the technological advancements Dave Amirault, known as “Digi Dave” in the ski world, is direc-
of other ski resorts, we’re now competing with baseball sta- tor of marketing and sales at Sierra-at-Tahoe Snowsports Resort,
diums, theme parks, and anywhere else they can spend their Calif. Amirault has also worked at Aspen/Snowmass as senior
leisure time and entertainment dollar. interactive marketing manager. He began his career at Maine’s
Sunday River Ski Resort at age 16 in the marketing department,
Invest in your technological future the same way you managing the resort’s online presence.
did with lifts, grooming, and snowmaking—because believe
50 | NSAA JOURNAL | FALL 2015
