Page 63 - NSAA_Fall2015Journal

motivated to shut down the Clean Power Plan. emissions. These measures have been good for business—in
As representatives of Utah’s outdoor industry, we view fact, we see a financial return on every investment we make
in energy efficiency.
the Clean Power Plan as not only vital to our business
future, but a doable, workable opportunity that will benefit While we may have different ideas about the best ways
Utah citizens and businesses. The reality is that the outdoor to power our future, there’s no question that we can use
industry, particularly the ski industry, is feeling the impacts energy more efficiently. Energy efficiency is a central part of
of climate change now, and Utah needs the Clean Power the Clean Power Plan, and is so readily available it is almost
Plan to help protect a primary contributor to our economy. comical. Just ask Rocky Mountain Power.

To Black Diamond Inc., which provides world-class gear Its parent company, Pacifi Corp, has released its 2015
to skiers and outdoor enthusiasts, the Clean Power Plan is energy efficiency potential study, which identifies how much
a small step in the right direction. In fact, our industry has energy we can save over the next 20 years. The study clearly
a business imperative to advocate for it. It is not idealism shows that energy efficiency is an affordable and reliable strategy
or political motivation to see this. It is mathematics and to help achieve the pollution reduction targets under the Clean
economics that illustrates Utah and Black Diamond will Power Plan. And considering that the residential and business
be in much more serious pain without the healthy, multi- sectors together account for about 40 percent of US energy use,
billion-dollar ski, outdoor, and active outdoor-related it makes sense to focus on how our homes, work places, and
tourism industries in our state. industry can cut energy waste, save money and reduce pollution.

At Alta Ski Area, we’re a founding member of the The Clean Power Plan is achievable, affordable, and
National Ski Areas Association Climate Challenge, a group necessary. Let’s embrace this opportunity and safeguard our
of 30 ski areas committed to reducing emissions. Winter state’s outdoor culture.
resorts like ours have had to up our accountability in the
climate change arena to protect our business. But doing this Onno Wieringa has been president and general manager of Alta
doesn’t break the bank or cost jobs. We have implemented Ski area since 1988. Peter Metcalf is CEO and president of
common sense actions for increasing energy efficiency to cut Black Diamond Inc.

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