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CONTENTS

CONVENTION 2019 Features

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PG. 22

THE SKI INDUSTRY BY THE NUMBERS: Demographics,
Economics & Other Ski Industry Trends

Pick a number . . . any number. Statistics can tell a story in and of themselves, illuminating discrete aspects
of any industry—the ski industry included. Here are some numbers, data, demographic markers, and other
facts and figures that may inspire you to rethink the bigger picture.

PG. 32 PG. 36 PG. 40
Words of Wisdom from Rolling Out the White Carpet: 2018–19 Conversion Cup
Industry Icons Private Full-Mountain Rentals Finalists Selected
It is as daunting as it is bittersweet that are All the Rage BY DAVE BELIN
so many people in the ski industry are BY COLIN BANE Blue Mountain Resort, Penn., Boreal
now retiring from long-held leadership Having an entire mountain all to Mountain Resort, Calif., and Les
roles, taking with them many years of yourself and a select group of friends Sommets, Quebec, have developed
institutional knowledge, experience or colleagues . . . who wouldn’t love outstanding programs to help begin-
and, even more important, perspective. that? There’s a growing market for ners overcome the hurdles to becom-
Here we highlight a small group of private full-mountain rentals, incen- ing committed skiers and riders—and
those who have helped shape the tivizing more and more ski areas to get each one has the results to prove it.
industry and whose imprint will be on board with this trend to help Their stories may inspire you and your
felt for generations to come. monetize the slow days. team to vie for the Cup next year!