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innovative, incorporating several partners in its largest metro
area to introduce snowsports to local residents.
The ski area offered a free lesson package, which
included free rentals from one of two Play It Again Sports
locations in Boise, and a free lesson at Gateway Terrain Park
and Tubing Hill just outside Boise. Gateway does not have
lessons or rentals, so Tamarack brought instructors from
the Professional Ski Instructors of America – American
Association of Snowboard Instructors to the tubing park
to teach free two-hour lessons.
Upon completion of the free lesson, each customer could
visit Tamarack for a $49 lesson package, which included a
ticket, rental, and one-hour private, one-on-one lesson at the
Les Sommets’ Intro-Plus resort. Thirty-one percent of Gateway lesson-takers followed
Experience and 3-Visit Package through on the offer.
The initiative was designed to bring more local residents to
the resort and to solidify Tamarack’s relationship with the com-
Tracking guests within and across seasons has been a munity. The collaboration with local partners was a highlight
priority at Les Sommets. The resort leverages Inntopia’s of the beginner conversion program at Tamarack this winter.
technology to keep track of visitors, which showed that 6
percent of the prior season’s 3-Visit Package participants The winner of the 2018–19 NSAA Conversion Cup will be
signed up for a 10-week lesson program in 2018–19. announced at the National Convention and Trade Show in
Additionally, Les Sommets has started to track guests San Diego, Calif. Be sure to attend so you can find out who
who use the resort’s self-guided path to learning, which takes home the prize!
gives people who don’t want to take a lesson the oppor-
tunity to learn on their own. Tracking this group of
customers is a unique aspect of Les Sommet’s conver-
Pointman
sion efforts. Pointman USER-FRIENDLY
Simplicity is built into the design,
Badge
Les Sommets lesson programs have represented an Badge operation, and user interface.
Printer
increasing share of total skier visits over the past five seasons, Printer MOBILE ACCESS OPTION
now up to 9 percent of skier visits that are accounted for Design and print right from your
smartphone or tablet.
by their ski school programs.
IDEAL FOR: FAST PRINT SPEED
-Name Badges 190 cards/hour (full-color, single-
Honorable Mention: National Winter -ID Badges sided), and up to 140 cards/hour
(full-color, dual sided).
Activity Center, NJ -Access Control Cards COMPACT
-Bank Cards
This groundbreaking nonprofit organization in New Jersey is -Gift Cards Lightweight design with the small
dedicated to increasing youth participation in winter sports -Loyalty Cards footprint allow you to operate the
Nuvia card printer where you need
-Membership Cards
and improving health and fitness of youth participants. it most.
This season, National Winter Activity Center (NWAC) Badge Print Software
hosted more than 2,000 kids in its programs, which include
downhill skiing, cross-country skiing, and snowboarding.
The experience-based curriculum is spread across six sessions
and includes 30 hours of physical activity.
The NWAC’s commitment to improving kids’ lives
through teaching resilience and overcoming challenges A Cawley Do-It
Yourself System
through snowsports instruction is an admirable and inspira- Version 3.2
tional mission.

Honorable Mention: Tamarack Resort, ID
Tamarack Resort’s beginner conversion program is quite 1.800.822.9539 www.thecawleyco.com

42 | NSAA JOURNAL | CONVENTION 2019