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FIGURE 4: TICKET PRICE, TICKET YIELD, & TICKET YIELD RATIO

AVERAGE TICKET YIELD RATIO Yield Ratio

Overall Northeast Southeast Midwest Rocky Pacific Pacific

Mountain Southwest Northwest

60% 49%
47%
50% 47%
47%

49%
44%
44%
42%

57%
58%
59%
58%

43%
42%

45%
44%

48%
46%
45%
46%

56%
52%
52%

56%
51%
45%
46%
47%

40% Adult Weekend Ticket Price Ticket Yield
AVERAGE

$150
86
$100 91
99

109
74
76
80

82
68
70
72
75
54
57
60
62

101
109

121
129

89
99

108
114

68
69
76

70

$50

$0 42
43
46

52
36
34
35
35
39
41
43
43
23
24
27
27
48

50
56
59
50
52
56
64
35
31
35
33

12’-13’
13’-14’
14’-15’
15’-16’
12’-13’
13’-14’
14’-15’
15’-16’
12’-13’
13’-14’
14’-15’
15’-16’
12’-13’
13’-14’
14’-15’
15’-16’
12’-13’
13’-14’
14’-15’
15’-16’
12’-13’
13’-14’
14’-15’
15’-16’
12’-13’
13’-14’
14’-15’
15’-16’

FIGURE 5: SEASON PASS UNIT SALES & AVERAGE VISITS PER PASS: 2015/16 VS. 2014/15

Average Season Passes Sold Average Visits per Pass

2015/16 2014/15 % Chg 2015/16 2014/15 % Chg

OVERALL 6,594 6,627 -0.5% 11.8 11.5 2.7%
Northwest
Southeast 5,242 5,455 -3.9% 12.5 15.3 -17.9%
Midwest 4,179 4,644 -10.0% 10.2 11.7 -12.8%
Rocky Mountain 2,868 3,003 -4.5% 9.9 10.9 -9.6%
Pacific Southwest 10,852 10,942 -0.8% 12.6 11.4
Pacific Northwest 9,181 8,642 14.4 10.3 9.9%
10,157 8,916 6.2% 8.8 5.7 39.5%
13.9% 54.1%

Meanwhile, opportunities cited included increased sum- Final numbers are anticipated to change slightly from the
mer opportunities, technology and associated efficiencies, information in the preliminary report. The final report will
improved air and ground access, growing local populations, also cover additional topics and issues from the study.
pass partnerships, and increased lodging options.
NSAA and RRC Associates would like to thank all the
Collection of additional surveys and updates of numbers ski areas that have contributed information through their
continues through the final report, available from NSAA. survey responses.

30 | NSAA JOURNAL | SUMMER 2016