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Arrival Day Programs

Friday, May 5
Sponsors providing insights and expertise on their products and services.
(Please note supplier members from competing companies must ask permission from the presenter before attending.)

2:00 – 2:45 p.m. 4:00 – 4:45 p.m.

E-Commerce & Pricing Trends: Looking Back & Ahead What’s New from Inntopia
PA LO M I N O 8 PA LO M I N O 8
Evan Reece, Co-Founder & CEO, Liftopia Trevor Crist, CEO, Inntopia
Liftopia will recap the 2016-17 season with a focus on pricing, Inntopia has had a busy year. In 2016 the company acquired Ryan
e-commerce, and online marketing trends using data from hundreds Solutions and DestiMetrics, and experienced record growth across
of resorts and millions of customers on the Liftopia platform and the entire company. Come learn about the latest features and
beyond. They will share industry benchmarks, highlight trends in services from the integrated platforms, as well as learn about the
skier participation, and preview the upcoming 2017-18 season. combined vision for the future.

3:00 – 3:45 p.m. ADG: A 21st Century Take on a 20th Century Classic
PA LO M I N O 9
An accesso Update Ray Lauenstein, Business Development Manager, ADG
PA LO M I N O 9 Lew Wemple, Business Development Manager, ADG
Mark Danemann, President, accesso Siriusware Reengineered and redesigned for better performance and style,
Join accesso for an update on new enhancements to their accesso discover why the classic alpine slide of the 1970s is now the perfect
Siriusware and accesso Passport solutions built specifically for the attraction for today’s mountainside adventures. A new twist on a
mountain resort industry. From award-winning ecommerce to all tried and true summer staple—discover the advantages and ROI
the essential features you’ll need for every point-of-sale throughout potential behind the all new alpine mountain slide: what’s new,
your mountain resort, accesso has you covered! These topics and why it’s better, and what attractions to pair it with for maximum
more will be discussed in a session designed both for existing and benefit. Join us as we examine investment costs and operational
potential users. As always you will have an opportunity to bring up considerations of installing mountain slides and coasters, and look
site-specific topics and general questions. at the revenue potential and ROI for each.

Ultra-tech Lighting: Boosting Nighttime Revenue
PA LO M I N O 8
Philip Gotthelf, Managing Director, Ultra-tech Lighting NOTICE: Absolutely No Recording Allowed at NSAA
Doug Allen, recently retired VP of Operations, Conferences! NSAA seeks to foster an open and candid
Steamboat Resort, CO exchange of ideas amongst ski area personnel with its
Al Fletcher, President/CEO, Nashoba Valley Ski Area, MA education seminars. Accordingly, NSAA strictly prohibits
Discover new ways to generate mountain revenue through expanded any recording—including both audio and visual recording—
night programs. Although many areas offer night skiing and riding, of any of the sessions, meetings, speakers, or attendees
nighttime business models often lack diversity that can substantially at NSAA meetings and conferences, notwithstanding
boost overall revenue. Many ski venues already augment income local or state laws. It is also NSAA policy that individuals
through summer offerings like zip-lines and mountain biking. The may not attend any session or meeting without being
expression “mountain recreation area” is being used to broaden registered. NSAA meetings/conferences are not public
the customer base and the mountain image through year-round forums. As noted in registration materials, NSAA will
activities. Now is the time to explore specific nighttime activities that seek civil and criminal penalties, as well as damages
can be easily promoted and implemented without adding excessive and attorney fees, if any person violates this policy. By
overheads. Learn how simple programs can enhance top and bottom registering for any NSAA event, you hereby agree to be
line performance while increasing market visibility. From “ski dating” strictly bound by these policies.
to “snow dancing,” there are activities for every night of the week that
can match your demographic target. Attend this enlightening session.

CONVENTION 2017 | NSAA JOURNAL | C3