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Agenda (cont.)

Sunday, May 7
7:00 a.m. – 3:00 p.m. Registration Open Princess Ballroom Foyer

7:30 a.m. – 8:45 a.m. Continental Breakfast Palomino Foyer
Sponsored by CWA & SE Group
9:00 a.m. – 10:30 a.m. Lifetime Achievement Award Palomino 6
Conversion Cup Award
Sponsored by Head

Keynote Address
Sponsored by accesso & Liftopia
The Path to Growth: Facing the Challenges
Michael Berry, President, National Ski Areas Association
Nate Fristoe, Managing Director, RRC Associates
10:30 a.m. – 10:45 a.m. Morning Break Palomino Foyer
Sponsored by Stout, Risus, Ross (SRR) & mSnow
10:45 a.m. – 12:00 p.m. SESSIONS
It's a New Frontier: How the Trump Administration Palomino 5
Is Impacting the Ski Industry
Dave Byrd, Director of Risk & Regulatory Affairs,
National Ski Areas Association
Geraldine Link, Director of Government Affairs,
National Ski Areas Association

Industry Metrics: Their Value & Use Palomino 8
Nate Fristoe, Managing Director, RRC Associates
Steve Rice, Sr. Managing Director, CNL Financial Group

From Pedals to Powder: Palomino 9
What the Ski & Ride Industry Can Learn From Biking
Elysa Walk, General Manager, Burton Snowboards

Giving Them What They Want: Palomino 4
Meeting the Expectations of a New Guest
Sponsored by AllOver Media Mountain Group
Dave Amirault, Marketing Director,
Snowbird Ski & Summer Resort, UT

11:45 a.m. – 1:30 p.m. Tradeshow Lunch Princess Ballroom
Sponsored by Concierge by Foodbuy, Elan/Alpina Sports, & Snomax

1:45 p.m. – 3:00 p.m. SESSIONS
Content Overload: Are We Force-Feeding Our Customers? Palomino 8
M-J Legault, Partner/Strategic Planning Director,
Origin Design + Communications
Danielle Kristmanson, Partner/Creative Director,
Origin Design + Communications

A Year in Review: A Closer Look Palomino 5
At the Current Legal Environment
(CLOSED SESSION: Resort Personnel Only)
Moderated by Thomas Aicher, Principal, Cleary, Shahi & Aicher
John Fagan, Partner, Duane Morris

C8 | CONVENTION 2017 | NSAA JOURNAL