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Wednesday
1. Win Smith, President and CEO of Sugarbush Resort and current chair of the EMERGING TRENDS
NSAA Board of Directors (center), moderates the CEO panel, “Perspectives from We saw a lot of emerging trends this season—gamifi-
Industry Thought Leaders.” His panelists included (from L to R): Rusty Gregory, cation of the guest experience, increased attention to
CEO, Alterra Mountain Company; Pat Campbell, President - Mountain Division,
supply chain greening and environmental advocacy,
Vail Resorts, Inc.; Joe Hession, CEO, SNOW Operating; and Wade Martin,
mobile restaurants and pop-up terrain parks. But
Co-President, Powdr. 2. Stephanie Conrad (Mount Snow) and Josh Boyd (Peak
probably the most exciting new development arose
Resorts) with Kim and Joe VanderKelen from SMI Snow Makers 3. Closing
reception 4. Simon Page and Louis P. Hebert from Les Sommets (Sommet Saint- from the intersection of the ski and fashion industries:
Sauveur) proudly raise the Conversion Cup, presented by Jon Rucker, President wildly-colored socks. NSAA would like to commend
of HEAD/Tyrolia Wintersports and Growth Committee member. 5. It was such a
the brave, fashion-forward attendees whose sartorial
good snow year, we were practically printing money! 6. A packed house of ski
stylings made our Convention a little brighter.
area personnel for the session reviewing the legal issues facing our industry. 7.
Special props go to Digi Dave for being an influencer
First chair! 8. James Hubbard, USDA Undersecretary for Natural Resources and
the Environment, offered his insights at both a special breakfast and at an educa- and tweeting about this trend even before the
tion session. The undersecretary spoke on the public lands partnership between the Convention started.
USFS and the ski industry.
18 | NSAA JOURNAL | SUMMER 2019