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CONVENTION SURVEY RESULTS

2019 Participants Weigh In

BY EARL SALINE, DIRECTOR OF EDUCATION PROGRAMMING

EVERY GREAT EVENT EVOLVES OVER TIME. The sparks that cause A TTENDEE ROLES & PERCEP TIONS
those changes, some major and some incremental, come from
many different sources. For NSAA, those sources include 10%
conversations with a wide variety of our members, including our Vice-President
suppliers; observing the best practices at other events that we 52%
attend; our own internal reviews; and our post-event surveys. Senior Ski Area Roles
Below are a few select items and comments pulled from Leadership 27% Attendees fill these
our 2019 National Convention post-event survey. Where appro- Director roles at their areas
priate, we have also included the historical perspective from last
year. One difference worth noting is that, this year, separate 12% 12% (Respondents could
choose more than one
surveys were sent to ski area attendees and to supplier attendees. Manager Owner role if applicable)
Each and every comment is valuable. At the same time,
we also recognize that a single comment does not represent a 2% 1%
Consultant
trend. Our goal is to ultimately deliver the best event we can. Board Member
And so we look for themes in the comments and results that can
guide us toward new and different topics, speakers, and ideas 37%
that help us deliver the most value for you as an attendee. Quite Valuable
Value
A TTEND ANCE Perceived value of the 18% 36%
information presented Extremely Moderately
to attendees within their Valuable Valuable
current role
Ski Area Attendees 23%
NOTABLE STAT: 31% 6 to 10 1%
18% attended for 2 to 5 times times Not at all 8%
the first time valuable Slightly
Valuable
18% 28%
This was Over 10
my first times
time Diversity and inclusion has been a major topic of
conversation in the greater outdoor recreation industry. Laura
34% Moriarty’s presentation, “Overcoming Unconscious Bias,”
2 to 5 times particularly garnered much commentary throughout the
28% Supplier Attendees
6 to 10 NOTABLE STAT: Convention. NSAA is working to highlight diverse voices
times 79% have attended and perspectives within the ski industry, specifically those
21%
This was multiple times that have been marginalized or underrepresented in the past.
my first 17%
time Over 10 Here is a sampling of attendee feedback:
times
“Growing Diversity and Inclusion” was one of the
best sessions I have ever attended at NSAA.
This year, we queried our supplier attendees to get their impression
of the Convention. NSAA staff members also made an effort to be I like how we are focusing more on diversity, but we
more visible during the Tradeshow, and to encourage Tradeshow really need to come up with a cohesive plan as an
participation from our ski area attendees.
industry to make it happen.
Suppliers, we value your feedback, and we’re working to ensure
that these events add value to your membership. I would have liked to have heard more about what
other resorts are doing to be more inclusive.

20 | NSAA JOURNAL | SUMMER 2019