Page 3 - Introduction to Tourism

Chapter one: Tourism in Perspective

INTRODUCTION

You are setting off on a voyage to learn about the

subject of tourism. Assuming that the forecasters

and futurists are correct, you are studying the

world’s largest industry.

Tourism is alive with dynamic growth, new

activities, new destinations, new technology, new
markets, and rapid changes. Record numbers of

tourists are traveling the globe, attracted by an

increased variety of tour packages, cruises,

adventure experiences, and independent

itineraries. All of these visitors and the activities

they generate change local communities. They

have an economic and social impact that cannot

be ignored. In today’s society, attention must be

paid to environmental issues, cultural issues,

economic issues, the way landscapes are

created to appeal to tourists, and how tourists

behave.

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