Page 34 - BSA_Something's Brewing_MARAPR 2026 (2)

BSA Member
Something's Brewing Partner
The new event brings Vendex’s
proven, business-first format to
the Netherlands — creating a
compelling opportunity for
suppliers looking to access one of
Europe’s most attractive and
underserved vending markets.
The show is being delivered with
the support of the European
Vending & Coffee Service
Association (EVA), further
strengthening its position within
the European industry.
A Clear Gap in the Market
Despite the scale of the European
vending sector, there is currently
no dedicated vending trade show
serving the Netherlands and
wider Benelux region. Vendex
Amsterdam fills that gap with a
highly targeted, one-day event
focused purely on doing
business.
A Strong European Opportunity
The vending market across
Europe generates billions in
annual product revenue and
millions of daily purchases, with
a high concentration of
machines located in workplaces
and business environments.
B S A M e m b e r
The Netherlands sits at the heart
of this mature and internationally
connected ecosystem, yet
remains underserved by focused
industry events — creating a
strong opportunity for early
exhibitors.
A Smarter Alternative to Large,
Expensive Expos
Vendex Amsterdam has been
designed as a practical alternative
to large, high-cost, multi-day
exhibitions. Instead of complex
builds, long lead times, and high
exhibition costs, Vendex focuses
on simplicity, accessibility, and
return on investment.
The one-day, business-focused
format keeps exhibiting
affordable while attracting
genuine decision-makers —
creating an environment built
around real conversations and
commercial outcomes.
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MAR/APR. 2026 | ISSUE 47