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Professional Spotlight
It's the following three levels that
Employing and Retaining the Best People
employers need to focus on to
provide a fulfilling job.

Your team must be

loved and feel they belong
they must feel respected and
accomplished

ultimately develop and grow
personally.

In today's challenging labour market, The elephant in the room is that
attracting and retaining exceptional the values and culture of the
hospitality staff requires more than founders/owners can be
just competitive pay; it necessitates decimated by a poor-fit local
an outstanding workplace culture. manager who talks the talk but is

Talented individuals assess potential under pressure to deliver.
employers with a critical eye. They
don't just look at pay rates but also
the work environment, team
dynamics, and business ethics.
Competing with restaurants and pubs
where large tips are the norm for staff,
coffee shops must position
themselves as a great workplace.

As Peter Drucker famously said,
"Culture eats strategy for breakfast."
Successful coffee shops have a
positive work culture that inspires
loyalty and enthusiasm. Poor

leadership, by contrast, fosters toxic
environments and perpetuates high
turnover.
Any amateur psychologist reading this
would know Maslow's Hierarchy of
Needs. In simple terms, it outlines

what motivates people to work,
starting with the need for survival
through getting food and shelter, then JANUARY/FEBRUARY. 2025 | ISSUE 40
for safety and security, including
emotional and financial security. In
our modern society, these first two
are almost a given.

www.beveragestandardsassociation.co.uk